What should the management know about the topic “Sales-Funnel”?
Illustration 1: “Sales Funnel” – Sales funnel
Why should a sales funnel be managed as professionally as possible?
Illustration 2: WHY the sales funnel should be managed competently
Most important key figures for the analysis of the sales funnel
Illustration 3: Relevant KPIs for sales funnel management
Illustration 4: Sales pipeline multiple (weighted vs. sales target)
Illustration 5: Dynamics of the sales funnel (week by week)
Illustration 6: Sales forecast according to probability
Illustration 7: Conversion analysis
Illustration 8: Sales cycle analysis: lead times and how to short them
Illustration 9: Cohort analysis: “Patterns in customer acceptance/ expansion & churn