Bounce Rate

eCommerce

Marketing

What is Bounce Rate?

The bounce rate is the percentage of website visits that are single-page sessions, with the visitor leaving without viewing a second page. A bad bounce rate for example could indicate technical SEO issues, such as a slow page load time.

Bounce Rate Formula

Bounce Rate = total one-page visits / total website entries

Bounce Rate Unit

Bounce Rate is expressed as a percentage (%).

Calculation example

Bounce Rate = 4.000 (single-page sessions) / 10.000 (total sessions) x 100 = 40 %

In this example, the bounce rate is 40%. This means that 40% of the visitors to your online store leave after viewing only one page. A bounce rate of 40% can be considered moderate, but the ideal bounce rate can vary depending on the industry and the type of website.

Start tracking your Bounce Rate

Use ValueWorks to get a comprehensive transparency about your company data through meaningful key figures and analyses.

Connect with:

Jira

Jira

Salesforce

More about Bounce Rate

Bounce rate is a crucial metric in web analytics, reflecting the percentage of visitors who leave a website after viewing only one page. Understanding bounce rate is essential for evaluating website performance, user engagement, and content effectiveness.

How to visualize Bounce Rate?

The KPI Bounce Rate can be visualized as a data card, showing the current value. Or you can use bar charts to see trends and to compare your current value with previous time periods.

Bounce Rate visualization examples

Bounce Rate

Website Bounce Rate

Powered by

Bounce Rate

Bounce Rate

Powered by

Recommendations to improve Bounce Rate

Recommended resources related to Bounce Rate

Want to know more?

What is your name?
What is your email?
What is the name of your company?
What is your role in this company?