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Bounce Rate
eCommerce
Marketing
What is Bounce Rate?
The bounce rate is the percentage of website visits that are single-page sessions, with the visitor leaving without viewing a second page. A bad bounce rate for example could indicate technical SEO issues, such as a slow page load time.
Bounce Rate Formula
Bounce Rate = total one-page visits / total website entries
Bounce Rate Unit
Bounce Rate is expressed as a percentage (%).
Calculation example
Bounce Rate = 4.000 (single-page sessions) / 10.000 (total sessions) x 100 = 40 %
In this example, the bounce rate is 40%. This means that 40% of the visitors to your online store leave after viewing only one page. A bounce rate of 40% can be considered moderate, but the ideal bounce rate can vary depending on the industry and the type of website.
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More about Bounce Rate
Bounce rate is a crucial metric in web analytics, reflecting the percentage of visitors who leave a website after viewing only one page. Understanding bounce rate is essential for evaluating website performance, user engagement, and content effectiveness.
How to visualize Bounce Rate?
The KPI Bounce Rate can be visualized as a data card, showing the current value. Or you can use bar charts to see trends and to compare your current value with previous time periods.
Bounce Rate visualization examples
Bounce Rate
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Recommendations to improve Bounce Rate
- Analyze bounce points: Identify pages with high bounce rates and understand why visitors are leaving these pages without further engagement. Common reasons could include slow loading times, irrelevant content, confusing navigation, or poor design.
- Optimize landing pages: Ensure that landing pages are relevant to the visitor's expectations and provide clear and compelling content. Make sure the messaging matches the ad or link that brought the visitor to the page.
- Improve page load speed: Optimize website performance to reduce loading times. This includes optimizing images, leveraging browser caching, minimizing HTTP requests, and using a content delivery network (CDN).
- Enhance user experience (UX): Ensure your website is user-friendly and easy to navigate. Simplify navigation menus, use intuitive layouts, and provide clear calls-to-action (CTAs) to guide visitors through the site.
- Create engaging content: Provide valuable and relevant content that captivates visitors and encourages them to explore further. Use multimedia elements like videos and infographics to enrich the user experience.