Gain insight into the key metrics that drive your business success and discover KPIs recommended from the ValueWorks community.
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Annual Recurring Revenue (ARR)
ARR or Annual Recurring Revenue is all of your recurring revenue normalized into an annual amount. It is a metric usually used among subscription and SaaS companies.
Monthly Recurring Revenue (MRR)
MRR or Monthly Recurring Revenue is all of your recurring revenue normalized into a monthly amount. It is a metric usually used among subscription and SaaS companies.
Net Revenue Retention
Net revenue retention is the “macro” metric that most companies track and public SaaS companies report. It measures the total change in recurring revenue from a pool of customers over time. Implicitly,...
Availability
Availability denotes the time your service is fully functional, i.e. the absence of downtime. Downtime is a period when technology services are unavailable to users. Especially unplanned downtime is...
Strategic Development Share
The majority of the overall development capacity should always be allocated to the development of new features to ensure the product is continuously improved and...
Active Customers as % of Total Customers
The number of active customers is defined by the number of customers who have at least one active user per month. If a customer does not have at least one active user, it is very likely...
Logo Churn Rate
The customer churn (also referred to as logo churn) rate is a critical KPI because not only is the cost of retaining a current customer almost always less than attaining a new one, but...
Website to MQL Conversion Ratio
The conversion of website visitors to leads is an important metric that shows you the quality of your website traffic and the quality of your website’s content. Large numbers of...
Sales Cycle Time
In general, the sales cycle length is simply the total number of days it takes for a deal to close (i.e., creation of the opportunity to the successful closing of the opportunity), divided...
Expansion Revenue as % of Revenue
Expansion revenue is all revenue that is generated additionally to a customer’s original purchase of your service. This includes for example cross-sells and upsells of your...
Customer Lifetime Value (CLV)
The Customer Lifetime Value (CLV) metric indicates the total revenue a business can reasonably expect from a single customer account. It considers a customer's revenue value and...
Average Contract Value (ACV)
The Average Contract Value is the amount an average subscription contract is worth to your company. There tends to be less universal consensus on the definition of ACV compared to...
Average Project Size
This metric shows the size an average project has within the firm at a given moment in time. It might be especially interesting in combination with the utilization, as this allows an...
Project Profitability
Project profitability describes the ability of a project to yield a financial profit or gain for an organization. In order to gain an understanding of the operational efficiency, partner...
Repeat Business Ratio
The repeat business ratio indicates, how much of the total business is based on repeat projects. In professional services, this metric is important as it...
ROI for Consulting Assets
The ROI on consulting assets is essential in an asset based consulting (ABC) approach, as it indicates the average value of each created...
Expenses as a % of Consulting Revenue
Expenses occur in any company and their percentage of the revenue may vary across industries. Measuring expenses as a...
Average Transaction Value
The average transaction value measures the average value of a customer's shopping cart.
Cart Abandonment Rate
The cart abandonment rate is the percentage of online shoppers who add items to a virtual shopping cart but then abandon it before completing the...
CSAT Score
The Customer Satisfaction Score (CSAT score) is a simple method for quantifying customer satisfaction. In surveys, customers rate concrete...
Bounce Rate
The bounce rate is the percentage of website visits that are single-page sessions, with the visitor leaving without viewing a second page. A bad...
Return Rate
The return rate measures the rate at which shipped items are returned.
Average Delivery Time
The average delivery time describes the average time it takes for a package to be prepared, shipped and delivered to the customer.