Average Transaction Value (ATV) is a key performance indicator (KPI) that measures the average amount of money spent by customers in a single transaction. This metric is crucial for businesses as it helps to understand customer purchasing behavior and the effectiveness of sales strategies. By analyzing ATV, companies can gain insights into revenue generation and identify opportunities for growth.
The KPI Average Transaction Value can be visualized as a data card, showing the current value. Or you can use bar charts to see trends and to compare your current value with previous time periods.