Description of the service
Microsoft Clarity is a web analytics service. It helps us
understand how visitors interact with our website through
session recordings, heatmaps and usage statistics.
Processing company
Microsoft Ireland Operations Limited
One Microsoft Place
South County Business Park
Leopardstown, Dublin 18, Ireland
Purposes of data processing
- Analysis of website usage
- Creation of heatmaps and session recordings
- Identification of usability problems
- Measurement of website performance
- Optimization of content and user experience
Technologies used
- Cookies
- JavaScript
- Tracking pixels
- Session recording technologies
- Heatmaps
Cookies used
- _clck
- _clsk
- CLID
- ANONCHK
- MR
- MUID
- SM
Data processed
- Pages and URLs visited
- Date and time of the visit
- Clicks, scrolling and mouse movements
- Interaction and usage data
- Session recordings
- Device and browser information
- Device operating system
- Screen resolution
- Approximate location
- IP address
- Referrer URL
- Pseudonymous user and session identifiers
Legal basis
Art. 6 para. 1 lit. a GDPR – Consent.
Data recipients
Microsoft Ireland Operations Limited, Microsoft Corporation
and affiliated companies.
Storage period
Session playback data is generally retained for 30 days.
Click data, heatmap data and labeled or favorited sessions
may be retained for up to 9 months.