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Annual Recurring Revenue (ARR) is a key metric for a company with a subscription business model, serving as a compass for assessing financial performance and growth expectations. However, the path to ARR determination is often paved with complicated paths and complex considerations. In this in-depth presentation, we embark on a journey through the labyrinthine landscape […]

1. Introduction Situation In recent years, the role of the CFO (Chief Financial Officer) has undergone a dramatic transformation. Once viewed merely as “numbers wizards”, they are now strategic leaders who play a pivotal role in driving the company success. Also in the SME space, CFOs face unique challenges that demand an adaptation of their

Introduction In the ever-evolving world of technology, the Software as a Service (SaaS) industry stands out as a beacon of innovation and growth. SaaS companies provide cloud-based software solutions to customers across various industries, offering convenience, scalability, and flexibility. While many metrics help evaluate the health and sustainability of a SaaS company, the “Rule of

Introduction Setting high-level objectives is often perceived as a straightforward task, but many businesses grapple with the challenge of demonstrating how their employees’ efforts contribute to the company’s broader vision. However, a solution exists – breaking down these high-level goals into more manageable, digestible pieces using Objectives and Key Results (OKRs). What exactly are OKRs?

Introduction Sales, the heartbeat of any business, is a race against time. In the business world, efficiency is money, and to measure this efficiency, we turn to an influential metric known as sales velocity. This metric isn’t just a number; it’s the key to redefining your sales pipeline and processes, ensuring you convert more leads,

Introduction In the dynamic world of business management and strategic planning, the adoption of Objectives and Key Results (OKRs) has revolutionized the way companies set and measure their goals. OKRs provide organizations with powerful tools to articulate their strategic objectives and define the specific, measurable results they aim to achieve. By aligning these objectives with

Introduction In today’s rapidly evolving business landscape, effective customer relationship management (CRM) systems have become indispensable tools for companies of all sizes and industries. They help build and maintain strong customer relationships, drive sales growth, and enhance operational efficiency. However, while CRMs offer valuable insights into operational data, they often fall short when it comes

The absence of decisions backed up by data usually reminds me of a plane being flown without the presence of any measurement instruments or at least very basic ones. Especially today, this shouldn’t be necessary anymore. Businesses are inundated with data from all angles. Every click, every interaction, and every piece of feedback can offer

This is a blog of our data culture series, where we educate on how to become a data-driven company. One of the main points outlined is that you need to understand how to interpret data. In this article we outlie common mistakes done by people without a statistics background. Introduction It is more important than

Data science is a dynamic area that is constantly changing due to new technology developments. The creation of AI models like OpenAI’s ChatGPT is one such development. These models are revolutionising how we approach data science activities by automating some procedures and delivering insightful information. However, there are certain parts of data science that AI