July 3, 2025

Share of Wallet refers to the percentage of a customer’s spending within a category that goes to a specific company. It’s a crucial metric in business, as it allows companies to gauge their market position and identify growth opportunities.

An Ideal Customer Profile (ICP) is a comprehensive depiction of the perfect customer for a business’s products or services. Defining an ICP is crucial as it allows companies to focus their efforts on potential customers who are most likely to purchase and benefit from their offerings.